Eat! Eat Some More! (Issue 755)

In which we are encouraged to understand context before we pitch recommendations.

“Eat! Have some more to eat!” These words could’ve come from my mother or any number of friends, family members, and colleagues along my way. “You are too thin! Here, have some more to eat.”  iStock_000071366281_Pasta Cheese

After my “Thank you, I’m really not hungry for more” I would have heard any number of reasons why I should eat more and should gain weight, all of which would have been variations on the human survival instinct “eat all you can, when you can, because you never know when you’ll get your next meal.”

On this particular evening, my friend’s verbal encouragement (“Eat! Have some more to eat!”) followed by her presentation of a heaping bowl of buttery, cheese-drenched pasta, just struck me the wrong way.

My dinner companion could not have known how much I’d eaten in the previous month, week, or day (she was just trying to be helpful and nurturing) because she hadn’t had the benefit of observing me eat or exercise and she hadn’t asked any questions.

So, I experienced her encouragement and her cheesy pasta offer as sharply irritating.

We can inadvertently trigger ‘sharply irritated’ reactions with our prospects and clients in much the same way.

We may see that a client’s or prospect’ business-as-usual falls short of current best practices or our recommended standards. We may see their ignorance of current research.  We may see that their business-as-usual is sending them in directions that may be harmful or contrary to their stated goals.

However, our clients and prospects have survival instincts, too, here quoting Henry David Thoreau: “”If you see a man approaching you with the obvious intent of doing you good, you should run for your life.”

Our prospects’ and clients’ business-as-usual is the way it is because of a set of beliefs, conclusions, commitments, or interpretations about which we know nothing until we ask some questions about their journeys to this point, about their assessments of their current situations, about what’s important to them, or about their visions or plans for the future.

And then, after we’ve gained some understanding, our challenge is to prompt our clients to be curious or thoughtful about other approaches and strategies before we present them with plates full of cheesy solutions for which they haven’t asked, lest they feel irritated and leave the table.


Leave a Reply

Your email address will not be published. Required fields are marked *

Tagged with: